OpenLight Films provides San Francisco Bay Area casting services for video productions. Over the years we’ve developed solid, professional relationships with talent agencies and casting agents, giving us a wide variety of options to help our clients find the perfect talents for their video projects. 

The best Bay Area video productions all have one thing in common: great casting. The number one reason to use casting services in video production is that a cast can make or break your video. Without a great cast, even the best scripts or concepts can fall flat. Plus, there are additional components to casting such as casting calls, contract negotiations, managing the cast, and scheduling. That being said, you need a proficient team who can source the right talents for your project.

With over 20 years of combined experience, OpenLight Films can help you navigate all the moving parts by simplifying and streamlining the casting process.

The key to great casting is maintaining flexibility while upholding your brand’s vision. The most common mistakes when casting for a video production are not being adaptable and not having a clear vision of the project. OpenLight Films helps our clients by understanding how to avoid the pitfalls of casting in video production. We always start with the concept, script, and storyboard from our previous collaborative sessions to identify the types of talent you’ll need, and why. How should the audience feel when watching the video, and what emotions will inspire them to take action? Should we source actors only, or will we need voice talents and models as well? How many talents will we need and how frequently will they be needed on set? 

Next, we post auditions and prepare for submissions to roll in. When choosing talents we consider important variables such as availability, skill, professionalism, dependability, ability to work with others, and whether additional requirements (hair & makeup, wardrobe, special accommodations, and so forth) will be needed, all according to the budget and deadline. We then review video submissions and arrange script readings/demos over Zoom as we continue to narrow down our choices, until we determine the best cast.

OpenLight Films is dedicated to providing responsive, reliable casting support for each video production project, from the first day of casting until we wrap.

OpenLight Films has a track record of successfully working with many casting agents and talent agencies representing a broad variety of talents, from household names like Kevin Hart and Stephen Curry to part-time talents looking for extra cash. Check out our portfolio and see why OpenLight Films is the recommended video production company in the San Francisco Bay Area. 

Are you wondering about the average cost of casting services in the Bay Area? Want to know how to find talent for your corporate videos? Reach out today!