Crowdfunding Video Production

Focuses on lifestyle improvements

• As the old saying goes, don’t sell the steak, sell the sizzle. How will the product improve people’s lives? If you have a wide target audience, make sure to highlight your product’s versatility. 

Tells a story

• People pledge support to an idea, not necessarily the product. Describe the journey that inspired your product using powerful cinematography to capture people’s emotions and inspire them to act.

Appeals to the senses

• Viewers naturally respond to sensory stimuli, so enhance the audio and visual aspects of the video. This helps the viewer imagine what it’s like to use your product, leaving a lasting impression.

Gets to the point quickly

• Convey your main message within the first 30 seconds. Studies show that only 40% of your viewers will stick around to watch the rest of your 3-5 minute video. Go with a San Francisco crowdfunding video production company who knows how to make every second count.

Encourage involvement

• Rather than boring emails, consider sending your backers short videos or photos of your progress that they can share on social media.