Testimonials are endorsements of a company’s goods or services by real-life consumers. Most testimonial videos involve a person sitting in front of a camera telling their story, but can also include unique elements such as animation or iconography.
The purpose of a testimonial video is to sell without selling. When making a testimonial video in San Francisco, keep in mind that consumers prefer word-of-mouth referrals over any sales pitch made by the company. By telling authentic, relatable success stories, testimonial videos can help potential buyers overcome the fear of buying and make confident purchasing decisions.
As an SF video production company, we hold ourselves to the highest standards of filmmaking. We don’t use cookie-cutter techniques but we always follow the best practices for testimonial videos, such as:
Contact our team today and see how OpenLight Films can help you leverage the power of video to achieve the results you need. Call, email, or let’s get coffee.
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