Citibank partnered with San Francisco–based muralist CAMER1sf to create a large-scale public mural at the new Citibank Center at 1 California Street, celebrating transformation, resilience, and community investment in the city. Rooted in CAMER1sf’s street art practice and personal journey, the butterfly-themed mural reflects how access to resources, creativity, and support can help individuals and families evolve – mirroring San Francisco’s own ongoing transformation.
As the production company, we documented the essence of the project, filming the mural’s creation at home and installation and painting on site, in-depth interviews with CAMER1sf and his wife and business partner Crystal, and the broader collaboration between the artist and Citi.
