GOAL
The goal of the Denvix video campaign was to highlight the brand’s long-lasting energy products by drawing a compelling parallel to Jimmy Butler’s own endurance, versatility, and drive. The videos also aimed to position Denvix as the fuel behind sustained performance – on the court, in training, and in everyday life.
APPROACH
Our team was brought on for creative development and scriptwriting, to help craft a concept that visually connected Jimmy Butler’s multifaceted lifestyle to the adaptability of Denvix products. We produced two videos: one 30–45 second hero piece and one 15-second cutdown.
Filmed at the historic Kezar Pavilion in San Francisco, the production featured four distinct setups: a basketball court, an office, a workout room, and a photoshoot backdrop. We had less than 2 weeks to make the creative come together while simultaneously diving into pre-production to make it all happen on time. Through stylized cinematography, dynamic lighting, and casting a powerful VO artist, we created a cohesive narrative that embodies the power, endurance, and versatility at the heart of the Denvix brand.
