GOAL
Home Chef was planning to partner with Ayesha Curry to bring her recipes to the Home Chef core menu for 4 weeks in Q1 of 2025. As a food lover, Ayesha wanted to bring that excitement, energy, and joy to home cooks all across the country with recipes inspired by her experiences, family, and travels. The goal was to introduce these recipes to the viewers in a way that feels home-y, relatable, and exciting.
APPROACH
In our creative approach we aimed to seamlessly blend the approachable nature of Home Chef with the refined elegance of Ayesha Curry’s polished style. We wanted to create a visual language that spoke to both everyday cooks and those aspiring to elevate their culinary skills.
Our lighting approach played a crucial role in setting the tone. To create a natural, warm environment evoking the feeling of a sunlit, cozy kitchen, we used hard light streaming through windows to cast soft, natural shadows on the walls. This was complemented by soft, flattering light on Ayesha’s face, ensuring she remained the visual focal point of the scene. Additionally, we introduced accent lighting to emphasize the warmth and homeliness of the kitchen space, carefully highlighting specific areas such as countertops, utensils, and the textures of the ingredients. This attention to detail helped create an inviting and immersive experience for the viewer, drawing them into the process of preparing each meal.
SERVICES
Pre-production
Location Services
On-set Wardrobe
Set Design
Props
Production
Tech Scout
1 Day of Video Production
1 Day of Photography
Post Production
30 Unique Video Deliverables
Sound Mixing
Color Grading
40 Retouched photos
