Creative Solution
We created three commercials to appeal to two target audiences: families and planners. The first tells the emotional story of a father and daughter, reflecting on how their memories are tied to the apartment they shared before she left for college. The second features a young couple who are “expecting”—but in a playful twist, we reveal they’re actually preparing for the arrival of an adorable dog, emphasizing Sequoia’s pet-friendly communities. For the third, we focused on a proposal—but not the typical kind. Instead of just the big moment, we used a series of seamless transitions to showcase the journey: the quiet, meaningful moments that make a home feel like home.
Services
Creative
Strategy, Ideation, Concept Development, Scriptwriting, Storyboarding
Pre-Production
Wardrobe, Set Design, Props, Casting, Location Scouting
Production
6 Days of Video Production & Photography
Post-Production
3 Main Campaign Videos, 3 Cutdowns Per Video
