What you cannot explain in five sentences, motion graphics can do in five seconds, in depth.
In the world of digital marketing, video content is one of the more effective ways to grab viewer’s attention, increase website traffic, and boost overall engagement with your brand. Video content seems to be overtaking blogs and infographics, and every company is participating in creating some type of branded video content. If conveying all the information you wish to convey in your video proves to be too complicated, consider using motion graphics. Whether you incorporate motion graphics into real-life footage or not, it’s a great way to simplify complex concepts, services, or products.
Motion graphics is technically animation, however, using it over real-life footage can provide a second layer of information, conveying a complex concept more effectively. It can be a combination of text, numbers, voiceover, sounds, and animation. See our example for our brand video for Cepton (30 sec cut).
We wanted the viewer to relate to the story and its characters, and feel as they feel during the use case scenario – but at the same time explain the technology at work. By overlaying 3D motion graphics, the viewer better understands the features of the technology, instead of simply seeing a car automatically braking. Provoking an emotional response from the viewer but also educating them at the same time is one of the major benefits of motion graphics. For this video, it was more advantageous to show renderings of the technology and environment during a use case, rather than not, so that the company’s product could be fully understood and trusted.
The truth of it is that younger generations just do not read through online articles or blogs, magazines, paper ads, or websites. And on average, most generations’ attention span has shortened. The most successful marketing and branding solutions seem to happen on social media or streaming platforms, so creating short, attention-grabbing videos is the more effective way to spread brand awareness.
Motion graphics gives you the freedom to be creative and make something that has not been done before, making you stand out in general while also separating you from your competitors. Consider using your brand colors and tailoring graphics to your company’s style. Motion graphics can visually present your brand in a way that real-life footage cannot, so take advantage of that. It’s important to choose the type of motion graphics best suited for the type of video you are producing, and even the information you want to get across to the viewer. Decide between 2D animation, 3D animation, hand-drawn images, 360-degree videos, even VR and AR.
motion graphics can make boring content more digestible, engaging, and memorable.
Motion graphics can be beneficial for educational videos as well, and might even reduce the amount of customer support calls you’ll receive. Not only does it help inform as much as possible in a short amount of time, but it’s a more entertaining way to learn. Using motion graphics to show facts instead of conjecture or data instead of opinion helps instill trust within the viewer and boosts customer engagement with the company.
Whether you are using your video for social posts, marketing, or informational purposes, consider using motion graphics to help expand your brand’s reach and promote better customer engagement. If you have a project in mind and want to learn more about the different types of motion graphics and where it fits within your budget, feel free to contact us!
