How to Cast Actors for Video Production
Casting the right actors is crucial—take the time to find talent that truly reflects your script’s characters, as they can make or break your production. Script Breakdown The Casting Director, or the person in charge of casting, should have a full understanding of each character needing to be cast, as well an understanding of the […]
Need a Company Video but not sure where to start?
Most companies have invested in at least one brand video—and for good reason. A well-crafted video brings your company to life, showcasing not only your product or service, but also your mission, values, and what sets you apart. Company videos can take many forms: how-tos, testimonials, use-case scenarios, interviews, or a combination of all these […]
How to Pick the Right Shoot Location
Location scouting is an important part of the pre-production process and should not be rushed. Scouting can take a lot of time and patience, because it’s important to find a place that will suit the project’s artistic vision. Make sure that the script is finalized and approved before scouting, and have in mind a rough […]
How to Conduct an Interview for Video Production
To get the best results from a video interview, define your goals, handle logistics in advance, conduct pre-interviews if needed, and prepare a solid list of questions. Getting started can seem difficult, so here is a list of steps to consider following: Once you have understood clearly what key information to obtain, thinking ahead of […]
How to work with a storyboarder to create compelling work
Think of a storyboard as a visual script. It tells the story by being compelling, establishing different tones and emotions, and incorporating all relevant details of the story and video. By envisioning different shots, angles, and camera movements for a particular scene, storyboarders will figure out which ones compel the audience more. The storyboarders are […]