If you’re building something in healthcare — a pharma brand, a digital health platform, a research nonprofit, a health tech device — you already know the content bar is higher than most industries. You’ve got compliance to think about, science to translate, and an audience that can smell fluff from a mile away.
That’s the kind of work we do best.
OpenLight is a San Francisco healthcare video production company that’s spent 10 years helping organizations like Chan Zuckerberg Initiative, Galderma, Hinge Health, EyeQue, and Kaiser Permanente turn complicated science and real patient stories into video that actually connects. Whether it’s a biomedical research initiative, a product launch for a wearable device, or a member story that needs to feel human instead of clinical — we handle the full process: creative development, scriptwriting, casting, production, and post.
Clinical accuracy matters, but so does whether a real person watching the video actually understands — and feels — what you're offering. We sit in that middle ground on purpose.
The EyeQue project was a single shoot day from concept to a Kickstarter-ready deliverable. When you need to move on a launch timeline, we're built for it.
Chronic pain, patient outcomes, member transformation stories — this is content about real people's health. We approach casting, interviews, and editing with the same care we'd want if it were our own story being told.
Yes. When we’re filming patient or member stories — like the Hinge Health series — every participant goes through a clear consent and release process before we ever roll camera, and we coordinate directly with your legal or compliance team on what can and can’t be shown or said. If your organization has its own privacy review process, we build our production timeline around it rather than treating it as an afterthought.
Absolutely, and honestly we’d insist on it for anything pharma or clinical. We typically build a review round into the post-production schedule specifically for legal, medical, or regulatory sign-off, so there are no surprises right before launch.
We work within whatever consent and release process your school or district already has in place, and we’ll flag early if something’s missing. We don’t put a student on camera without documented parent or guardian consent. If your organization needs to stay mindfCarefully, and with real people — not actors reciting talking points. We spend time with participants before filming so the interview feels like a conversation, not an interrogation. The goal is always footage that treats someone’s health story with the same respect we’d want for our own.ul of FERPA or similar student privacy considerations, tell us up front and we’ll build the shoot around it.
That’s most of what we do in this sector. Before scripting anything, we sit down with your team (scientists, product leads, clinicians — whoever actually understands the material) to make sure we’re translating it accurately, not oversimplifying it into something misleading.
It depends on the format. A single-day crowdfunding shoot like EyeQue’s can go from concept to delivered video in a matter of weeks. A multi-location member story series, like what we did for Hinge Health, takes longer because of travel, casting, and scheduling around participants’ real lives. We’ll give you a realistic timeline once we know the scope.
It varies based on scope — a single testimonial is a very different budget than a launch film with actors, multiple locations, and a full creative concept. Check out our pricing page for real sample budgets from past projects, including a breakdown by project type.
No — Chan Zuckerberg Initiative and Kaiser Permanente are bigger organizations, but EyeQue was an early-stage startup running a Kickstarter campaign when we worked with them. We scale the process to fit the project, not the other way around.
If you’re planning a product launch, a member story series, or a research film and want a team that’s already fluent in healthcare storytelling, let’s talk
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