Cepton specializes in LiDAR technology for cars, trucks, and other modes of transportation. They wanted an educational brand video that also told a unique and emotional story. Through relatable and authentic use case scenarios, they wanted to show the different features of their LiDAR technology. They also wanted a clear visual representation of their technology in action, so we incorporated motion graphics and 3D Motion Design into real-life footage. The goal was a two-minute short film commercial they could utilize on their website and for branding purposes.
Our services included story development, production, and post-production. Deliverables included a ninety-sec main edit and two social edits.
Date: October 25, 2007